"PR Rules: The Playbook" is the entrepreneur's guide for supersizing your small business using the 8 Steps to PR Success, which has been perfected by the professionals and journalists at Inkandescent Public Relations. Written by seasoned journalist and publicist Inkandescent PR founder Hope Katz Gibbs, with journalist and editor Kathleen McCarthy, the book is a 200-page primer that is useful to every business owner, entrepreneur, and student. Illustrations by award-winning illustrator and designer Michael Gibbs.